Below is my attempt at writing a music video treatment for my coursework, I have chosen to use the software PowToon to make my treatment more interactive. I hope you enjoy.
Research: 60 second pitch for music video
Script: "Hello, today I'm here to pitch my idea for a music video for Fenech-Solers new single 'Magnetic'. After analysing the songs lyrics, I found out that the song is about the main characters ambition to travel the world however can't because he's in some sort of plateau. My idea is for the video to match the meaning of the lyrics, I will do this by creating a short story which follows the main characters desire to travel, he will change locations through various different camera techniques, however when he finally arrives at his destination, he wakes up to find out that acheiving his ambition was just a dream. I have chosen this idea because I believe it would be reasonably straight forward to film because the locations I have chosen to film in are available and also I would only need 1 actor, this gives me the flexibility to film when me and the actor choose to.
Independent Research: Fenech-Soler's new album 'Rituals' has been released
Listen to the full album below..
Independent Research: Looking back at Fenech-Soler's previous music videos!
To get an idea of what sort of visuals may fit Fenech-Soler's type of music I spent some time looking back at some of their previous music videos, below I will give my opinion on some of them...
The music video itself doesn't hold a story and has no connection to the lyrics at all, the video in a nutshell is full of vibrant colours which makes the video stand out, the band are playing their song and whilst the song becomes more upbeat, the more colours come into shot. If I was to choose one thing to implant into my music video from this video is the use of colours, they attract the viewer and make the music video more upbeat.
This video is very quirky and I honestly haven't got a clue what is actually happening, I can see that a trend is beginning to form that the band like to create music videos which don't actually have any meaning to them apart from showing that they like to experiment and have fun whilst creating them. Apart from that I like the speed the camera changes when the song quickens, it gives the music video a sense of something important might happen which makes the viewer watch.
The music video itself doesn't hold a story and has no connection to the lyrics at all, the video in a nutshell is full of vibrant colours which makes the video stand out, the band are playing their song and whilst the song becomes more upbeat, the more colours come into shot. If I was to choose one thing to implant into my music video from this video is the use of colours, they attract the viewer and make the music video more upbeat.
This video is very quirky and I honestly haven't got a clue what is actually happening, I can see that a trend is beginning to form that the band like to create music videos which don't actually have any meaning to them apart from showing that they like to experiment and have fun whilst creating them. Apart from that I like the speed the camera changes when the song quickens, it gives the music video a sense of something important might happen which makes the viewer watch.
Independent Research: FENECH-SOLER release album tracklist for new album!
The tracklist for Fenech-Soler's new album 'RITUALS' has been released 4 days prior to the album release, their upcoming album is the album I have chosen to use for my A2 music video, the track I have chosen from Rituals is 'Magnetic', below is the tracklist which has been leaked online:
1. Youth
2. All I Know
3. In Our Blood
4. Ritual I
5. Last Forever
6. Somebody
7. Fading
8. Magnetic
9. Maiyu
10.Two Cities
11.Ritual II
12 Glow
13. Somebody (White Version)
14. Two Cities (White Version)
15. Last Forever (Live at Electric Ballroom)
16. All I Know (Live Electric Ballroom)
1. Youth
3. In Our Blood
4. Ritual I
5. Last Forever
6. Somebody
7. Fading
8. Magnetic
9. Maiyu
10.Two Cities
11.Ritual II
12 Glow
13. Somebody (White Version)
14. Two Cities (White Version)
15. Last Forever (Live at Electric Ballroom)
16. All I Know (Live Electric Ballroom)
Research: Chosen Song Lyrics Analysis - FENECH-SOLER//MAGNETIC
We're standing on a fault line
Caught in-between two minds
Exhale this city filling up our lungs
Let the light dust settle
This person is describing how he is trapped between a decision which is making his relationship with somebody 'faulty' also the line 'exhale this city filling up our lungs' gives me the image that he is looking at some city landscape, exhaling the view he's seeing.
When we're through with this place
The past will be erased
Counting down the hours
Synchronize 'til we take control
The person speaking I believe is now speaking to somebody directly, the line 'The past will be erased, Counting down the hours' makes me believe the person is talking directly to a girl and he is trying to pusuade her to forgot something,
It's a feeling
In the great unknown we can burn it out
Cause I needed
To show you
There's a world outside that we've never seen
Can you feel it too?
Can you feel it too?
In a world where nothing feels real
Can you feel me too?
Woah woah
The previous lines about how there is a city mentioned and how the person is counting down the hours sort of makes sense after reading the chorus, he basically wants to take this girl somewhere breathtaking and wants her to understand the 'meaning of life'.
I'm pulling hours out from under our armor
Follow the river down to the sea
Rising up gonna come back stronger
We keep on running through these empty streets
The person who i can now distinguish as a man, is describing again what he is seeing, however the river may be a metaphor for something else, I don't really know what but a guess could be that the river could be symbolising his emotions being let free into the 'sea'.
It's a feeling
In the great unknown we can burn it out
Cause I needed
To show you
There's a world outside that we've never seen
Can you feel it too?
In a world where nothing feels real
Can you feel me too?
Woah woah
(as previous)
When the night's magnetic, we'll run
When the night's magnetic, they'll come
When the night's magnetic, we'll run
When the night's magnetic, they'll run
When the night's magnetic, they'll run
When the night's magnetic, we'll run
The use of repetition and the use of the words 'run' repeated makes me think of the man and women running away, this is also backed up by the way it says 'we'll run' and they'll come' meaning people might be looking for them.
Can you feel it too?
Can you feel it too?
In a world where nothing feels real
Can you feel me too?
Woah woah
Overall i believe that the lyrics symbolise a relationship gone wrong between the narrator (man) and a girl, the man wants to show the girl what she's missing out on by taking her to see breathtaking views and just in general taking in 'life', something goes wrong in the end as by the second from last paragraph the use of repetition suggest that the pair are running away and running away from someone, the last paragraph sums up their journey and how the world 'doesn't look real anymore' suggesting there relationship could be over.
Research: Chosen Bands Website & Twitter Feed
OFFICIAL FENECH-SOLER TWITTER FEED
Their twitter feed will keep me updated with any band information which could become necessary for my coursework in the future..
Tweets by @FENECHSOLER
OFFICIAL WEBSITE
http://www.fenechsoler.co.uk/
Their twitter feed will keep me updated with any band information which could become necessary for my coursework in the future..
Tweets by @FENECHSOLER
OFFICIAL WEBSITE
http://www.fenechsoler.co.uk/
Research: Soundcloud for Fenech-Soler
I have implemented my chosen bands Soundcloud account onto my blog so it makes it easier to access some of the music which will help me when I start to evaluate the lyrics of the songs etc.
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