Audience Research: Demographics and Psychographics
Demographics:
Demographics is the statistical data relating to the population and particular groups which are involved within the population. Things such as age, race, gender, nationality, income and schooling all relate to being demographic information. An example would be the band 'One Direction' having an audience age of around 10-20 years old and the audience would be mostly all girls.
Psychographics:
Psychographics isn't at all like demographic, instead of statistical numbers, Psychographics is the study and classification of people according to their attitudes, aspirations and other psychological information to do with the audience. An example of psychographic information would be how and why a typical audience buy a certain album, this information would then help the band create new idea's to promote their album.
Demographics is the statistical data relating to the population and particular groups which are involved within the population. Things such as age, race, gender, nationality, income and schooling all relate to being demographic information. An example would be the band 'One Direction' having an audience age of around 10-20 years old and the audience would be mostly all girls.
Psychographics:
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